close up photograph of person slicing smoked meat
Traeger logo

  1. Traeger2015–2022

    Evolving Traeger Into a Connected Cooking Platform

    CARNEVALE partnered with Traeger as the company was beginning to define what a connected grill experience could be. As the grills became smarter, the digital experience became a bigger part of ownership. We helped shape that experience across mobile and web, connecting the grill with the people using it, Traeger’s content, and the broader brand.

  3. Client story

    As Traeger expanded its connected grill technology, CARNEVALE helped translate increasingly complex hardware and software into a simple, intuitive cooking experience. Connected grills needed to communicate with mobile devices and cloud services, managing temperatures, probes, timers, alerts, settings, accounts, and connectivity. Working alongside Traeger and its technical partners, we brought those systems together into an experience that gave people useful control without getting in the way of cooking.

  4. IoT grill control
    IoT grill control
  5. traeger app views
    Recipe browsing and step-by-step guides
  6. traeger website recipe view
    Website design

  7. 1Mplus

    Google Play Store downloads

    Bringing connected grill control and cooking inspiration to home cooks’ phones.

  8. Product guidance and storytelling
  9. app views of positioning and connecting app to grill
    Onboarding
  10. hardware components from grill
    Hardware and firmware integration

  11. Connected hardware, mobile software, cloud infrastructure, content, and commerce brought together in one customer experience.

  12. “CARNEVALE team members are the consummate professionals. They are very responsive to our constantly changing business environment and provide a level of support unparalleled in the industry.”
    Ryan NewmanVice President of Technology, Traeger Grills
  13. Design system and UI component library
    Design system and UI component library

  14. 4.8star

    App Store rating across 300k+ reviews

    A significant increase from 3.4 star rating before app redesign.

  15. Customer/User Research persona
    Customer and user research

  16. Credits

    Engagement strategy
    Mike Carnevale
    Design direction
    Jon NeillRyan SloneTroy Rojewski
    UX and UI design
    Matt MedonisJohn BinagatanKatie Trent
    3D and animation
    Kenton Reynolds
    Engagement management
    Katie KuipersNika Price
    Project coordination
    Carrie Ludwig
    Technical leadership
    Slava Kotov
    Development
    7L InternationalJames Andreas