students collaborating in a modern workspace
Steelcase logo

  1. Steelcase2018–2022

    Making Steelcase Easier to Explore, Understand, and Buy

    CARNEVALE has worked with Steelcase across a range of digital experiences, helping make an extensive product ecosystem easier to explore, understand, and act on. The work has taken different forms, from collaborative showroom tools to product customization and ecommerce, but the challenge has often been the same: turn a large amount of information and choice into something people can use with confidence.

  2. task chair and desk in a warm modern home office

  3. Client story

    Helping people make confident decisions about their workplace has been a recurring focus of CARNEVALE’s work with Steelcase. One of those efforts centered on the showroom experience, where Steelcase brings teams and executives together to explore products, environments, and new ways of working. These visits create an important opportunity for organizations to align around their needs, evaluate possibilities, and make decisions together.

  4. ecommerce website snapshots
    ecommerce website
  5. Material and finish product UI
    Product material and finish viewer

  6. 500%

    Increase in sales

    for home-offices during Steelcase’s 2021 fiscal year.

  7. Interactive table
  8. Design system and UI library
    Design system and UI library
  9. “We were looking for more than a one-off solution. We needed a partner who could step in and explore the retail experience from beginning to end. I couldn’t be happier with the CARNEVALE team and what they continually bring to the table.”
    Ken NeilGlobal Director of Digital Marketing, Steelcase

  10. Thousands of product combinations made easier to browse, configure, and buy.

  11. product finish library website
    Finish library

  12. Credits

    Engagement strategy
    Mike Carnevale
    Design direction
    Jon NeillRyan SloneTroy Rojewski
    UX and UI design
    Alex WierdaJohn BinagatanKatie TrentMatt Medonis
    3D and animation
    Kenton Reynolds
    Engagement management
    Katie KuipersLydia KauffmanNika Price
    Project coordination
    Carrie Ludwig
    Technical leadership
    Slava Kotov
    Development
    7L InternationalJames Andreas