artwork from Red Dead Redemption 2 video game
Rockstar Games logo

  1. Rockstar Games2001–2021

    Rockstar Games: Two Decades of Trust

    Some client relationships are built around a project. This one has lasted across generations of games, platforms, and technology. CARNEVALE began working with Rockstar Games in 2001, designing and developing the website for Grand Theft Auto III. After GTA III, CARNEVALE worked with Rockstar to design and develop seven more Grand Theft Auto sites, translating the personality of each release into experiences that extended beyond the game itself.

  2. a collection of art and project snapshots from many years of game related projects

  3. Client story

    CARNEVALE’s relationship with Rockstar Games began in 2001 with the website for Grand Theft Auto III and grew to include digital experiences for seven more Grand Theft Auto releases. From the beginning, the goal was to create something that felt as distinctive as the games themselves. Rather than following the conventions of traditional game websites, we designed experiences that invited fans further into Rockstar's worlds. Streets, neighborhoods, characters, media, and details became part of the interface, giving people something to explore instead of another marketing page.

  4. 25plus

    Year relationship

    Built on trust earned with every release, bringing the same care and ambition to their digital experiences that they bring to their games.

  5. world map from GTA5
    GTA5 interactive map

  6. 8plus

    Websites and apps designed and developed

    Spanning game launches, immersive promotional experiences, and tools that connect players with Rockstar’s worlds.

  7. “Every client relationship is built on trust and the promise that we will work harder and take the concept further than anyone else.”
    Mike CarnevaleFounder, Carnevale
  8. Red Dead Redemption 2 digital manual
    Red Dead Redemption 2 digital manual

  9. Trusted with highly confidential IP including unannounced products, features, and services

  10. Beaterator UI
    Beaterator

  11. No. 1

    App Store ranking

    The official GTA V Manual app, designed and developed to help players explore every corner of Los Santos.

  12. Credits

    Engagement strategy
    Mike Carnevale
    Design direction
    Mike CarnevaleTroy Rojewski
    UX and UI design
    Mike CarnevaleJon Neill
    Engagement management
    Mike Carnevale
    Development
    James AndreasMike Carnevale