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Newell Brands logo

  1. Newell Brands2017–2023

    Making Everyday Products Smarter and Easier to Use

    CARNEVALE partnered with Newell Brands to help teams across its portfolio turn familiar physical products into clearer, more useful digital experiences. The work ranged from complex desktop and web applications to connected-product setup and embedded interfaces, but the challenge was often the same: making the technology around the product feel as intuitive as the product itself.

  3. Client story

    CARNEVALE’s relationship with Newell Brands began with DYMO, helping rethink the software people use to create, manage, and print labels. While label printing may seem straightforward, the software must accommodate a wide range of printers, label formats, data sources, templates, settings, connectivity requirements, and professional workflows. The challenge was to bring that complexity into a more intuitive, consistent experience that could evolve alongside DYMO’s products and the people using them.

  4. family in living room with baby swing seat
  5. closeup view of office desk with laptop, label printer, and shipping box
  6. physical interface of Graco baby swing
    Physical Product UI

  7. One of the world’s largest portfolios of consumer brands.

  8. mockup of many UI components
    UI System and Component Library
  9. mockups of industrial label printer UI
    Industrial printer UI
  10. Label Design Web Software

  11. Credits

    Engagement strategy
    Mike Carnevale
    Design direction
    Alex WierdaJon NeillRyan SloneTroy Rojewski
    UX and UI design
    Denya OdnoralovMatt Medonis
    Engagement management
    Katie KuipersLydia KauffmanNika PriceSamantha Robinson
    Development
    James AndreasJohn ChampionLee McKenzieTom Sterkenburg