Honda logo

  1. Honda2021–Present

    Shaping Honda’s future through digital innovation

    Since 2020, CARNEVALE has worked alongside Honda as a digital innovation partner, helping teams across R&D, Digital Services, and special projects explore new ideas, test them quickly, and move the strongest concepts forward. What began as an effort to rethink a fragmented digital ecosystem has grown into a long-term partnership spanning connected mobility, emerging technology, digital services, new business models, brand experiences, and confidential R&D.

  2. A person taking a Motocompacto from the trunk of a vehicle
    Connected productsMotocompacto

  3. Client story

    Honda’s vision for a more connected digital future required bringing together experiences developed across different teams, systems, and priorities. CARNEVALE began working with Honda in 2020 to establish a shared direction through strategy, UX and UI design, user testing, AR, 3D exploration, and working prototypes. The principles, patterns, visual language, and component systems created through that work continue to influence new initiatives today, giving teams a shared foundation while helping future products move faster and feel more consistent.

  4. motocompacto app screen
    Honda Motocompacto mobile app
  5. Honda Motocompacto mobile app screen
    Honda Motocompacto mobile app
  6. Honda Rental website screen
    Honda rental platform

  7. 6plus

    Year client relationship

    We’ve spent the last 6+ years building a more cohesive, connected digital future for Honda.

  8. 10plus

    Major brand initiatives

    We’ve worked on 10+ major initiatives across Honda, from internal R&D to consumer-facing flagship experiences.

  9. Trusted with highly confidential IP including unannounced products, features, and services

  10. a grid of 4 logo mockups that resemble the letter F
    Brand identity design
  11. Digital Experience UI Library
    Digital experience UI library
  12. Honda icon

    Honda2021–Present

    Patented gesture-based application navigation.

  13. Oyaji mobile game artwork
    Oyaji mobile game

  14. 2

    Major design awards

    Motocompacto won 2024 CES Best of Innovation in Vehicle Tech & Advanced Mobility and 2024 Red Dot Product Design.

  15. Credits

    Engagement strategy
    Mike Carnevale
    Design direction
    Alex WierdaCaitlyn HaiselJon NeillMegan SundquistTroy Rojewski
    UX/UI design
    Denya OdnoralovKatie TrentMatt MedonisTyler West
    3D / Animation
    Kenton ReynoldsTyler West
    Engagement management
    Becky MillerLydia KauffmanSamantha Robinson
    Project coordination
    Carrie LudwigKacey Buehler
    Technical leadership
    Slava Kotov
    Development
    James AndreasJohn ChampionLee McKenzieTom Sterkenburg