GolfLogix2016–2019
Transforming GolfLogix’s Data Into a Advanced Golf Platform
Golfers have more information available to them than ever. The challenge is turning data about their game, course conditions, and the environment into useful insights when they're standing over the ball. CARNEVALE partnered with GolfLogix to bring these different sources of information together in its flagship mobile app.
Connected productsMotocompacto Client story
CARNEVALE partnered with GolfLogix to rethink how golfers interact with the wealth of information available through its mobile app. The challenge was to make complex course data, GPS distances, scoring, and performance insights easier to understand and faster to use during an actual round. To understand how golfers made decisions on the course, our team spent more than 120 hours conducting observational research, combining those findings with collaborative whiteboarding and technical sessions with GolfLogix's development team.
Putt line visualization 120plus
On-course testing hours
Studying how golfers use GolfLogix during play and testing feature ideas in real conditions.
Strategy and ideation 35Kplus
3D courses and greens mapped
Detailed course layouts and green contours help golfers plan their next shot.
Rapid feature ideation 
Mobile app design 
Putt assistance features 4.8
starApp Store rating
For the reimagined app experience with more intuitive user flows and new features.
“Putt Line green reading technology is a game changer, and it will help you play smarter, more confident golf.”
Pete CharlestonGolfLogix17Mplus
Rounds played
With mobile app to plan shots, read greens, and track scores throughout their round.
GIS 3D visualization Credits
- Engagement strategy
- Mike Carnevale
- Design direction
- Troy Rojewski
- UX and UI design
- Jon NeillMegan Sundquist
- Engagement management
- Katie Kuipers
- Development
- Lee McKenzie