Absurd Ventures: Creating new universes
By Jon Neill
How do you design a site for a client who is creating entire universes, bigger than the constraints of traditional website strategy? Well, just ask our friends at Absurd Ventures.
Absurd Ventures was founded by Dan Houser, former co-founder of Rockstar Games, who we have been partnering with for over twenty years. As Dan set out to make his Absurd dreams come true, CARNEVALE got engaged for his (at the time) yet-to-be-announced new business venture. The business venture that would become one of the biggest entertainment stories of the year.
Our collaborative relationship picked up right where it left off. Together, we worked quickly to build a web world worthy of the new universes and stories Dan and team aspired to create. We approached this high-profile project by working in three-day design and development sprints that allowed us to continually establish boundaries of what felt right and what didn’t as we collaborated on big ideas as an extension of the Absurd Ventures team. It was an epic design challenge where our senior team had to dismantle everything they knew of web standards and expectations to ultimately build for…the Absurd.
What does that mean? That’s for you to explore. If you look closely, you might find Easter eggs that no one else has. Visit AbsurdVentures.com to see for yourself.
About the author
Jon Neill is Studio Director at CARNEVALE, where he helps shape digital products and leads the people who bring them to life. His work focuses on connecting ambitious ideas to experiences people can benefit from and find meaning in. Curious by nature and rarely satisfied with “good enough,” he cares as much about how a team works together as what it creates. He enjoys creating amateur art, producing obnoxious music, reading pretentious science fiction, and camping in bad weather.
